AI Insights · Timothy · July 2022
Top 5 Fashion Games on iOS in Europe: Q2 2022 Performance
A look at the performance of the top 5 fashion games on iOS in Europe for Q2 2022, including trends in weekly downloads, revenue, and active users.
In Q2 2022, the top 5 fashion games on iOS in Europe exhibited varied performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at how each app performed during this period based on Sensor Tower data.
Project Makeover showed a steady decline in both weekly revenue and active users over the quarter. Weekly revenue started at approximately $357K at the end of March, gradually decreasing to around $203K by the end of June. Downloads also saw a downward trend, starting at 66K and dropping to about 36K in the same period. Active users fluctuated, peaking at 803K in mid-April before settling around 727K by the end of June.
Dream Wedding!, a newcomer released in late April 2022, experienced a notable increase in weekly downloads and active users. Downloads surged from 39K in its first week to a high of 87K by the end of May, before tapering off to 39K by the end of June. Active users grew rapidly, starting at 34K and reaching a peak of 157K in early June, then slightly declining to 116K by the end of June.
Makeup Artist: Makeup Games maintained relatively stable performance in terms of weekly revenue and active users. Revenue hovered around $8K to $12K throughout the quarter. Downloads showed some fluctuation, with a notable peak at 47K in mid-April and ending at approximately 40K by the end of June. Active users remained consistent, with a slight increase from 72K to about 86K over the quarter.
Hair Challenge had modest weekly revenue, consistently below $200. Downloads were fairly stable, ranging between 25K and 44K, peaking in mid-April. Active users saw a slight decrease from 259K at the end of March to 226K by the end of June.
Super Stylist Fashion Makeover showed a mixed trend with weekly revenue fluctuating between $10K and $16K. Downloads varied significantly, starting at 28K and reaching a peak of 45K by the end of June. Active users exhibited a general upward trend, starting at 322K and ending the quarter at 333K.
For more detailed insights and trends, visit Sensor Tower.
